Branded Dealership

  • A Total Dealership Upgrade

    Posted May 23, 2012 By in Branded Dealership, i.M. Branded With | No Comments

    Total dealership upgrade at Autoway Chevrolet includes the i.M. Branded treatment

    CLEARWATER, FL – Autonation, the largest dealer group in the U.S., has over 30 Chevrolet stores in its collection and the newly-renovated Autoway Chevrolet in Clearwater, FL is the latest to receive the finishing touch that only comes with a custom graphics package from i.M. Branded. The Mercedes-Benz facilities owned by Autonation benefit from great collaborations between i.M. Branded and the dealer group corporate team creating great retail environments; now the same custom attention is being directed toward Chevrolet dealerships.

    The package at Autoway consists of 25 Artist Mural Replaceable (AMR) framed images located strategically throughout the dealership for maximum impact in critical customer touch points. Chevrolet has an image program that mandates five small pieces but Autonation immediately saw the impact potential of larger graphic branding custom designed for the dealership after seeing the five small pieces overwhelmed by the large dealership. Store General Manager Michael Cronk was previously at one of Autonation’s Mercedes-Benz dealerships that received a custom graphics package so he was excited to see the same type of treatment at his new assignment at Autoway Chevrolet. The loyal Chevy customers of Clearwater will appreciate their decision to go above and beyond. 

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