News

  • One-of-a-Kind Building Wrap

    Posted January 7, 2016 By in i.M. Branded With | Comments Off on One-of-a-Kind Building Wrap

    i.M. Branded Installs One-of-a-Kind Renaissance Center Building Wrap to Assist Launch of 2016 Chevrolet Malibu

    Rochester Hills, MI, January 7, 2016 – i.M. Branded, one of the nation’s leading providers of brand-specific fixtures, furniture and large-format digital printing (wall art) for the automotive industry, has completed the installation of a building wrap promoting the new 2016 Chevrolet Malibu on Detroit’s Renaissance Center (Ren Cen), which will be on display for the first week of the 2016 North American International Auto Show through February 7, 2016.

    The one-of-a-kind vehicle wrap features 115,000 square feet of material applied to the Ren Cen and includes 66 high-definition LED lights. The innovative vehicle wrap will include a first-of-its-kind, nighttime illumination feature, which will highlight the headlights and driving lights of the new 2016 Chevrolet Malibu.

    i.M. Branded President Jim Whitehead said, “We are proud to partner with Chevrolet to produce and install this innovative vehicle wrap to promote Chevrolet’s launch of their new 2016 Malibu. As a local Detroit company, we are extremely proud to offer our creative services to many companies to highlight their products for the worldwide media that converge for the auto show and other events that take place in the City of Detroit.”

    Installation Video
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    About i.M. Branded
    i.M. Branded was founded in 1996 and is one of the nation’s leaders in brand image components. The company specializes in designing and installing architectural millwork, fixtures, furniture and graphic components for automotive image programs and a wide variety of grand-scale, large-format digital printing elements across all 50 states. The company’s 70,000-square-foot, state-of-the-art headquarters and manufacturing facility are located in Rochester Hills, Michigan, employing 75 people.

    Contact: Jim Whitehead, President
    Office 248-537-8504
    Cell 248-761-9001
    jim@imbranded.com

  • Taking Luxury to a Whole New Level

    Posted March 24, 2015 By in Branded Dealership With | Comments Off on Taking Luxury to a Whole New Level

    CBS News features New York Dealership

    In the sales business, it’s often said that customers should be treated like royalty; more and more car dealerships are taking that idea seriously. i.M. Branded worked recently with Mercedes-Benz of Rockville Centre in New York to do just that, applying its expertise in dealership millwork and graphics.

    Please allow a few moments for video to load. It will begin playing below.

  • GMC RenCen Building Wrap

    Posted September 10, 2014 By in i.M. Branded With | Comments Off on GMC RenCen Building Wrap

    GM headquarters wrapped up for GMC during ‘Monday Night Football’

    Custom project developed by Penske-affiliated company

    By: Bill SheaCrain’s Detroit Business

    DETROIT – (Sept 5, 2014) — The signature element of Detroit’s skyline — General Motors’ Renaissance Center headquarters — is adorned with a massive GMC advertising wrap for the Detroit Lions’ upcoming appearance on ESPN’s “Monday Night Football” broadcast.

    The graphic work, which includes the truck brand logo atop the network’s game logo, was done last week by i.M. Branded, which is co-owned in suburban Detroit by Roger Penske’s Penske Automotive Group.

    GMC is the official truck of the National Football League, and the intent of doing the massive wrap is to get the brand in front of the “Monday Night Football” audience when ESPN does secondary shots of the city outside Ford Field during the game. The games averaged 13.6 million viewers last season.

    i.M. Branded designs, manufactures and installs custom vinyl graphic wraps and images for buildings and vehicles. Since 2010, it has had a millwork unit that does a variety of internal build-outs of auto dealerships, including fixtures and desks.

    The wrap is about 280 feet tall and 125 wide, and is a perforated vinyl window film applied to the exterior of glass that allows people inside the building to still see through the windows, said i.M. Branded President Jim Whitehead. The film is similar to looking through a screen door.

    50 hours of work
    The RenCen wrap was designed and printed, over about 50 hours nonstop, on the firm’s 2,400-pound HP Latex 850 printer, a $250,000 machine that uses eco-friendly ink, he said.

    This is the largest wrap to ever adorn the RenCen, Whitehead said, larger than a wrap on the central tower for the Super Bowl and baseball’s All-Star game.

    It took five i.M. Branded staffers a week to install the wrap, which will be lit at night this weekend and during the game, and will remain up through September.

    While Whitehead didn’t disclose a cost, he said large building wraps begin at $100,000 and can top out at “multiple hundreds of thousands of dollars.”

    i.M. Branded’s largest wrap was a 400-by-125 wallscape on the north face of Joe Louis Arena in 2001 for the relaunch of Dodge’s NASCAR participation, he said. 

    Whitehead founded the company in 1996, and Penske took an equity stake in 2009, he said. The firm employs 78, and since 2003 has had an automotive focus. It does work directly or indirectly for the Detroit 3 automakers and more than 3,000 dealerships nationwide, Whitehead said. The company’s revenue last year was $13 million.

    Expanding beyond autos
    The company’s clientele is expanding to other sectors and targeting health care and retail.

    (Auto is) the vehicle to allow us to build out the infrastructure to handle large-scale image programs outside the automotive industry. Our printers don’t care whether they print cars or kids. – Jim Whitehead, President, i.M. Branded.

    i.M. Branded has done wrap and graphics work for Detroit’s four pro sports teams, area universities and the Detroit Zoo water tower in 1998. It also recently provided the city skyline graphics for new Detroit police cars and ambulances, he said.

    The company intends to bid on graphic and millwork for the new Detroit Red Wings arena that is to open in 2017, Whitehead said.

    The company’s first building wrap was the Chrysler headquarters in Auburn Hills. The RenCen wrap for the national broadcast between the Detroit Lions and New York Giants on Monday evening stemmed from the Chevrolet Belle Isle Grand Prix image work i.M. Branded had done with GM, Whitehead said.

    The firm did a smaller wrap on the RenCen that faced the island during the Memorial Day weekend auto races on the island, and later had talks with GMC during a dealer event at Cobo Center, he said.

    The game aired at 7:10 p.m. Monday September 8th. The Lions defeated the New York Giants 35-14.

  • A Sign of the Times: Detroit Gearing Up for IndyCar History

    Posted May 31, 2013 By in i.M. Branded With | No Comments

    Detroit Grand Prix

    By: Stephanie Smith

    DETROIT – (June 1, 2013) — The Detroit Grand Prix returned to Belle Isle last year after a three-year hiatus and this year’s return is nothing short of record breaking. Home to the epicenter of auto industry revolution, Detroit’s a fitting stage for the IZOD IndyCar Series to unveil their new standard in racing. The industry’s first double header makes it’s world-wide debut with the highly-anticipated “Dual in Detroit” where not one, but two Series races will take place Saturday and Sunday. If one record breaker isn’t enough, get ready for a heart pounding, never-before-seen, standing start when the green flag launches the track on Saturday. These history-making races are putting the Motor City at center stage, so you can expect no less than years of planning and months of work around the clock to make it both functionally and visually flawless.

    With the world watching closely this weekend, the Detroit Grand Prix Committee knew they needed a company with proven quality, reliability, and the capacity to help put on such a grand-scale event. With nearly 50 different corporate sponsors and more than two miles of track to cover, there was one company they knew could get the job done – Detroit-born Innovative Media.

    Event signage is often only noted when lacking or of poor quality, but for anyone attending this year’s race it’ll be hard to miss the vibrant graphics and custom signage made for every visible event area. Miles of sponsor signage define the track from start to finish but the drivers aren’t the only ones with a custom-made view. From the grand two-story entryways to the brightly colored 10-foot maps, each piece was made to enhance the customer experience on and off the island. From entry to exit, every sign underwent careful planning to ensure convenient navigation, aesthetics, and durability.

    Last year we had unusually high winds, 60 mph, but luckily everything was secured really well. Out of about 3,000 banners only a few needed repair. Over the past year we’ve been engineering new ways to secure and structure everything so the weather won’t be any problem this year. – Steve Croce, Production Manager at Innovative Media.

    Innovative Media created all of the signage, on and off the track, for the 2007, 2008 and 2012 races. Last year, along with most of the large sponsors, signed a three-year contract with the Detroit Belle Isle Grand Prix.

    Bud Denker, Event Chairman for the Chevrolet Detroit Belle Isle Grand Prix Committee said, “we’ve worked with Innovative Media in past races and when it came to contracting the next few years we didn’t hesitate to continue that relationship.”

    Denker and other race organizers often look to Innovative Media for input on sponsorship placement on and off track. As a non-profit organization, the DBIGP committee needed a company they can trust to advise on cost-saving ideas and efficiencies, giving honest assessments to help stay within the non-profit’s slim budget.

    Innovative Media played an integral role in the success of the event, Denker said, “the company is very reliable and provides the high quality service and product necessary to make the event a success and keep the sponsors happy. Their event expertise helped in collaborating on best strategies for crowd flow and signage placement, which proved to be very beneficial in the decision making process for the Detroit Grand Prix Committee. We look forward to our continued relationship in future races.”

    Producing and installing nearly 500,000 square feet of signage in less than three months required an additional third-shift print and finishing team of 16, working around the clock at the shop in Madison Heights, Michigan. The 10-person installation team begins their long days on the island more than a month before the race and two weeks following for the breakdown.

    I always tell my crew, do it right or do it twice. I’ve worked with Innovative for seven years now and I know if it’s not perfect, it won’t be acceptable. That’s why I love working for Innovative Media, we all have high standards and that gives us something to be proud of at the end of the day. – Jeff Sacks, On-Site Installation Manager.

    Beautifully designed and expertly crafted signage lines the five mile path from the heart of the city to the ends of the track, setting the tone for quality and class every step of the way. Innovative Media is signed on as the exclusive print and signage installation company through 2014. The team looks forward to working with the Detroit Belle Isle Grand Prix Committee for years to come, bringing the world, and the spirit of racing, back to the Motor City.

  • A Trip Down Memory Lane

    Posted May 23, 2013 By in Branded Dealership, i.M. Branded With | No Comments

    by Stephanie Smith

    AMARILLO, TX (February, 2013) – AutoNation is America’s largest automotive retailer with more than 43 million customers. For perspective, that’s equal to about 14 percent of the entire population in the United States. The group’s current initiative is to renovate all of their Chevrolet dealerships nationwide and Plains Chevrolet in Amarillo, Texas, is the most recent facility to undergo the coast-to-coast transformation.

    i.M. Branded has worked with AutoNation on many dealership upgrade projects over the past few years. Which is why they were confident i.M. Branded could incorporate the auto group’s guidelines with the OEM image program to create a custom package complimenting and adapting to the needs of this particular dealership.

    Teaming up with the branding experts at i.M. Branded, Plains Chevrolet brought their facility to life with more than 36 AMR’s, Artist Mural Replaceables, finely printed graphic images mounted into brushed aluminum frames creating precisely tailored edges. Each AMR was sized to fit perfectly in relation to wall space and furniture for each customer touch-point area. The images artistically mimic the area they’re designed for, creating a fluid consistency across the various images to surrounding decor. These AMR’s add vibrant, colorful dynamics to the walls and help reinforce the brand by blending artistically beautiful shots of the newest lineup with the iconic heritage of the past.

    Customers take a trip down memory lane as they walk the halls from the showroom to the service drive they’re accompanied by a 27 foot-long wall vinyl graphic. This mural is a montage of Chevrolets from yesterday to today, custom designed to give this dealership the dramatic, one-of-a-kind touch they’re looking for. Every customer area reinforces the Chevrolet brand values and legacy as an icon of the American family vehicle.

    The graphic branding in Plains Chevrolet visually improves the overall customer experience while reinforcing brand loyalty. i.M. Branded looks forward to a continued relationship with AutoNation and bringing the same finesse to the auto group’s many other Chevrolet dealerships nationwide.

  • i.M. Helps Set the New Standard in Automotive Retail

    Posted April 5, 2013 By in Branded Dealership, i.M. Branded With | No Comments

    By Stephanie Smith

    SAN FRANCISCO (August 1, 2012) – One of the most visually striking and technologically advanced dealerships in the country opened its doors last quarter after an extensive yearlong renovation. The seven level, 200,000 square foot building has been home to many different dealerships since opening in 1935 and today sets a new standard for showroom excellence.

    Located in the heart of San Francisco’s exclusive automotive retail district on Van Ness Avenue, this new Nissan Infiniti dealership reinvents the Ellis Brooks Building into a state-of-the-art retail flagship for the future in showroom design. Nissan, Infiniti, the Penske Automotive Group and i.M. Branded have infused their industry expertise, transforming this historic landmark into the next generation of automotive retail.

    Both dealerships are owned and operated by the Penske Automotive Group (PAG), one of the largest automotive retailers in the world. i.M. Branded has a longstanding relationship with PAG, participating in the design of countless dealerships across the country including the company’s highest profile projects. PAG needed a company providing the skill level necessary to complete the Nissan Infiniti San Francisco dealerships, which is why they called on the expertise of i.M. Branded.

    Working closely with the dealer-client and corporate design teams of Nissan, Infinity and PAG; i.M. Branded developed all of the signage throughout the building from small directional signage to vibrant life-size wall graphics and custom built millwork. Everything but the chairs were custom designed to meet and exceed OEM standards, creating an unforgettable customer experience in a beautiful retail environment.

    The automotive retail market is more competitive than ever, making custom designed millwork and graphics packages ideal for elevating your showroom above the rest. i.M. Branded works closely with OEM image programs to balance OEM showroom expectations with unique dealer environments. Nissan Infiniti San Francisco called upon i.M. Branded to tailor their OEM image programs to create unique brand identities, and show their customers what sets them apart from the competition.

    From the moment you enter the door you’re surrounded by the best in design and technology. Aesthetics set the tone by complementing and highlighting unique, high tech, upscale, cutting edge features throughout the dealership. Staff are equipped with e-tablet information displays throughout the building including tablet information devices for consumer engagement, nine electric vehicle charging stations, 22 service and six vehicle detailing bays. All surrounded by uniquely custom interior design on every floor.

    Offering new and used vehicle sales for both Nissan and Infiniti, every customer touch point on all seven levels required careful attention to design from floor to ceiling to perfectly capture the personality of the individual brands. State-of-the-art graphics created and installed by i.M. Branded visually define the brands, bringing to life the essence of each brand message; every floor transforms the customer experience to new heights.

    i.M. Branded brings extensive knowledge of OEM program requirements into every piece. All millwork is built to exacting finish standards of Nissan and Infiniti OEM programs. i.M. Branded created and installed all way-finding signage throughout the building, name plates, cut letters, and 110 pieces of graphic signage. This project also features an exciting new application for AMR’s (Artist Mural Replaceable) hung over the windows to create a backlit effect in daylight. The high amount of attention paid to every detail shows throughout the building; from the entry level showroom appropriate for a 5 star hotel, to the service tech shop and vehicle garages decorated in branded wall graphics.

    This dealership is a game-changer for traditional automotive showroom design and the i.M. Branded team is proud to be a part of such an impressive project. It gave the company a chance to exercise it’s creativity which continues to demonstrate limitless innovation and cutting edge designs. Exposure from this project has led i.M. Branded to discussions with several other Nissan and Infiniti dealerships across the country looking to bring the same style and finesse to their own showrooms.

    Click here to see more of i. M. Branded’s imaginative transformation of the Nissan Infiniti San Francisco dealership.

  • That’s A Wrap!

    Posted March 25, 2013 By in i.M. Branded With | No Comments

    i.M. Branded Creates Truck of The Year Wrap

    By Stephanie Smith
    AUBURN HILLS, Mich. (December 10, 2012) – Motor Trend magazine’s highly anticipated 2013 Truck of the Year was announced last week and RAM 1500 didn’t hesitate to stake the claim in their signature larger-than-life way. Just one day following the announcement, the Chrysler world headquarters in Auburn Hills displayed the award with a 130-foot building graphic covering most of the 15-story building. 

    Innovative Media printed and installed the original Ram 1500 featured building wrap on October 5, 2012. Immediately following the Motor Trend announcement, 43% of the original wrap needed to be replaced to showcase the award. This update totaled 6,864 square feet of signage spanning more than 4 stories of the 13-story graphic.

    Turnaround time for the new signage was astonishing. In just 72 hours the building wrap went from the Innovative Media headquarters in Madison Heights, Michigan, to installation completion on the sunset side of the Chrysler world headquarters building. The installation team is highly trained and experienced on this project – even the freezing chill of winter couldn’t keep them from suspending off the side of a 15-story building.

    Hanging from the side of a building in below freezing temperatures is nothing new for us. When the building is hot it’s more challenging to get the vinyl to stick, so as long as the vinyl is good we don’t care what temperature it is outside. – Matt Sorg, Head of the Installation Team,

    The team installed the original wrap in October which printed around the clock over 6 shifts, totaling 155 panels. Each panel measures 4 feet wide by 26 feet high. The overall size of the graphic is 112 feet wide by 130 feet high, or 14,560 square feet of signage applied vertically by hand.

    The recent update to the top section of the wrap was 66 panels of the original 155. This required a print time of 24 hours over 3 shifts using the Vutek 3360 printer. The material used is a perforated vinyl that’s transparent when viewed from the inside of the building. 

    Innovative Media has been creating and installing the Chrysler building wrap since 2000 and the company looks forward being a part of this iconic landmark for years to come. 

  • Opportunity is Made in Detroit

    Posted October 26, 2012 By in i.M. Branded With | No Comments

    By Stephanie Smith
    DETROIT, MI – The City of Detroit is winding up for the World Series weekend and Innovative Media is throwing the first pitch! Whether you’re watching on TV or in the stands it’ll be hard to miss the 85 foot banner of MVP pitcher Justin Verlander. The banner was designed and installed by Innovative Media, brought to you by Fathead- a Detroit company best known for their life size wall graphics of your favorite professional and college athletes.

    Detroit is hosting games three, four and (hopefully) five for the 2012 Series. The banner is visible above left center field, to the right of the scoreboard. The much larger than life 32-foot tall Verlander is winding up for the pitch, accompanied by the slogan “Opportunity is Made in Detroit”. A fitting inspiration in the fight for the World Series title but also for Fathead’s parent company Quicken Loans, well known for their dedication to growing Detroit’s economy and bringing jobs to the city.

    The 85 by 32 foot banner is mounted to the Detroit Athletic Club Parking Garage on Adams, Comerica Park’s southeast side between entry gates B and C. Made from our heavy duty mesh material, the banner is ready to take on the high winds expected this weekend. With a fast turnaround time of just 48 hours from design approval to install, the team at Innovative Media knows what it takes to get the job done.

    Innovative Media has worked on countless projects over the years for Quicken Loans, Fathead and the Detroit Tigers. As a fellow Detroit company, Innovative Media is proud to have an opportunity to work with Fathead in creating an image that will live on in history as a backdrop for the Detroit 2012 World Series Championship.

  • Penske Chevrolet Transformed!

    Posted September 12, 2012 By in Branded Dealership, i.M. Branded With | No Comments

    Indianapolis, IN – Penske Chevrolet has been a staple in the Indianapolis, IN dealership landscape for a long time but it was clearly due for an update to modernize and match Chevrolet’s new image program. So parent company PAG turned to the dealership experts at i.M. Branded to help transform their facility.

    With a goal to meet Chevrolet’s dealership requirements while at the same time creating an environment uniquely tailored to the building, PAG utilized i.M. Branded’s expert site assessment and design services. Penske Chevrolet was completely transformed into a thoroughly modern facility featuring all of the latest Chevrolet image program elements along with a strong dose of individuality. All accomplished as a remodel without the difficulties and expense of a rebuild.

    Thirty-seven custom size and shape graphics were incorporated into showroom, service and parts, office, and other customer areas to greatly enhance the small graphic package that is part of the GM program. Millwork focus from i.M. Branded for this upgrade project included reception, sales manager, sales offices, service writers, retail parts, and showroom cabinet areas that were either newly constructed or re-laminated. The result is a virtually new dealership that provides a unique and exciting new experience at a familiar location well-known to local customers.

    We are very pleased at the transformation our dealership achieved through i.M. Branded at a fraction of the cost associated with rebuilding or relocating. We will certainly utilize their services in the future and recommend their expertise for any dealership image projects. – Bruce Heath, PAG Area Vice President.

    Click here to see more of i. M. Branded’s imaginative dealership transformations.

  • A Total Dealership Upgrade

    Posted May 23, 2012 By in Branded Dealership, i.M. Branded With | No Comments

    Total dealership upgrade at Autoway Chevrolet includes the i.M. Branded treatment

    CLEARWATER, FL – Autonation, the largest dealer group in the U.S., has over 30 Chevrolet stores in its collection and the newly-renovated Autoway Chevrolet in Clearwater, FL is the latest to receive the finishing touch that only comes with a custom graphics package from i.M. Branded. The Mercedes-Benz facilities owned by Autonation benefit from great collaborations between i.M. Branded and the dealer group corporate team creating great retail environments; now the same custom attention is being directed toward Chevrolet dealerships.

    The package at Autoway consists of 25 Artist Mural Replaceable (AMR) framed images located strategically throughout the dealership for maximum impact in critical customer touch points. Chevrolet has an image program that mandates five small pieces but Autonation immediately saw the impact potential of larger graphic branding custom designed for the dealership after seeing the five small pieces overwhelmed by the large dealership. Store General Manager Michael Cronk was previously at one of Autonation’s Mercedes-Benz dealerships that received a custom graphics package so he was excited to see the same type of treatment at his new assignment at Autoway Chevrolet. The loyal Chevy customers of Clearwater will appreciate their decision to go above and beyond. 

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