News

  • Big Impact for South Orlando Dealership

    Posted October 26, 2011 By in Branded Dealership, i.M. Branded With | No Comments

    i.M. Branded teams with MB South Orlando for showroom impact

    The custom branding solution is i.M. Branded’s top-tier premium service available to dealers who want to transform their facility with brand impact, emotion, and color. This service offers complete on-site and design consulting from industry experts and allows the dealer customer to concentrate on their important business while i.M. Branded handles the branding project from start to finish.

    On the other hand, the custom solution also makes it easy for the dealer to provide input and shape the final product. This was the case with Mercedes-Benz of South Orlando where we enjoyed working with Project Manager Rosetta Brown and Dealer Mike Brown who coordinated great input from the dealership team.

    Thank you, thank you, thank you. I am very appreciative of the time you took [with the dealership team] picking the art work for Mercedes Benz of South Orlando. Everything looks absolutely fantastic. I would jump at the opportunity to work with i.M. Branded again on future events and projects. – Rosetta Brown, October 2011

    The input from engaged dealers makes these types of branding projects fun; of course i.M. Branded appreciates opportunities to completely take the reins or welcome collaboration with dealers like the Mercedes-Benz of South Orlando project.

  • Mercedes-Benz Gull-Wing Cake a Huge Hit

    Posted October 14, 2011 By in Branded Dealership, i.M. Branded With | No Comments

    Custom i.M. Branded graphics package a great setting for party with the Cake Boss

    Newton, NJ – Intercar Mercedes-Benz hosted an exciting event to celebrate the Grand Opening of their brand new dealership last Thursday night, October 6.  The dramatic new building offers a wonderful place to do business for Intercar’s customers and was enhanced by a full-facility custom graphic branding package from i.M. Branded installed in September.

    What really made this special for the 100+ invited guests was the presence of Hoboken’s most celebrated baker, Buddy Valastro.  Buddy, whose wildly popular show The Cake Boss has appeared on The Learning Channel since 2009, is one of the most successful and renowned cake artists in the United States.  His presence, along with the gull-wing Mercedes-Benz cake he prepared, was a huge hit for the evening.

    i.M. Branded is proud to help dealer Tim Alocca at Intercar create a dramatic environment with graphics that are worthy of a setting for a night with the Cake Boss!

  • Local Tie-in Key Feature of Graphic and Millwork Update at Ourisman CDJR

    Posted September 23, 2011 By in Branded Dealership, i.M. Branded With | No Comments

    Local Tie-in Key Feature of Graphic and Millwork Update at Ourisman CDJR

    General Manager Mike Lewis of Ourisman CDJR in Clarksville, MD was eager to update their spotless but aging dealership facility in the Washington DC/Baltimore suburbs. He wanted to keep an eye on budget and maximize Chrysler’s facility programs and at the same time provide his customers with an exciting place to do business. After meeting with i.M. Branded dealership experts, a combination graphics and millwork package was settled on that accomplishes their goals with the added benefit of a “local tie-in.”  While the graphics package in the showroom does a great job of helping define four distinct brand areas within a single space, Mike and his team get most comments about the new custom sales tower graphic depicting Chrysler’s new logos superimposed on the Chesapeake Bay Bridge at sunset, an iconic image for this region.

    The graphic update to the dealership was not limited to the showroom; other areas where customers spend their time have been reinforced with graphic images to solidify the emotional bond between Ourisman customers and the Chrysler, Dodge, Jeep and RAM brands. The service drive features images promoting the Expresslane quick service program as well as Chrysler’s Mopar Parts and tire programs. Even the customer lounge and kids’ play area feature high-impact, brand-specific graphics.

    Also included in the Ourisman package are three items from i.M. Branded’s millwork division. The custom reception desk and parts boutique display racks are built to custom specification and the dealer’s finish choices and the free-standing pedestal table, while from the easy-to-order catalog section of the millwork division, was easy to add matching finishes to.

    i.M. Branded is very proud to be a part of this great update to an already great dealership and we thank them for the opportunity to help with their needs.

  • Dramatic Retail Space of Mercedes-Benz of Laguna Niguel

    Posted September 9, 2011 By in Branded Dealership, i.M. Branded With | No Comments

    Southern California Mercedes-Benz customers treated to dramatic retail spaces with Laguna Niguel/i.M. Branded collaboration

    i.M. Branded is proud to showcase the results of a recent opportunity that Pat Bolter, dealer operator at Mercedes-Benz of Laguna Niguel and Mercedes Benz of Foothill Ranch, provided to our dealership branding experts. Pat’s goal was to find a comprehensive solution to help him add some impact and color to the beautiful facilities at these Southern California dealerships. These MB Autohaus stores are situated in a very image- and design-conscious area with demanding customers, this is the reason the dealerships are designed with dramatic customer spaces. The packages i.M. Branded designed for them seamlessly complement the architecture and Mercedes-Benz brand and address the high expectations of customers resulting in wonderful places to do business. Bolter had this to say about his custom graphic branding package:

    We had been searching for something like this for our dealership for a long time and this is exactly what we wanted. We’re thrilled with the design work of i.M. Branded and the effect on the look of our dealership. The professional i.M. Branded team was exactly what we were looking for at the right time. – Pat Bolter, September, 2011

    The dealership is very satisfied with i.M. Branded’s service, which is evident by their plans to add more specialized graphic branding to their Sprinter building, and additional images in their AMG areas and other MB offices. We are very pleased at i.M. Branded to have been given the opportunity to assist with such beautiful dealerships and look forward to a continuing relationship with the great people at Mercedes-Benz of Laguna Niguel.

  • Arches Shake Off Hurricane Irene

    Posted September 1, 2011 By in Branded Dealership, i.M. Branded With | No Comments

    i.M. Branded modular Chrysler Millenium II arches in Puerto Rico shake off Hurricane Irene

    Hurricane Irene was directly over Puerto Rico on Monday, August 22 pounding the island with hurricane force winds and rains. i.M. Branded recently erected two Chrysler modular arches at dealerships directly in the path of the powerful storm. Penske Automotive Group (PAG), owns Triangle CDJR del Oeste and Triangle CDJR de Ponce. Bernie Wolfe, Executive Vice President of PAG, expressed his relief and satisfaction:

    We already loved the look, fit and finish of the arches that i.M. Branded installed for us this year, they really define our building as Chrysler facilities. To see the way they handled Hurricane Irene without any damage is even more impressive. We are completely satisfied with our selection of the i.M. Branded arches! – Bernie Wolfe, August, 2011

    The arch at del Oeste is a “type B” 24′ product while the de Ponce arch is the “type C” 28′ model. The i.M. Branded modular arches come in four sizes determined by how high the existing building facade is. All sizes meet Chrysler’s standards for proportions, finish, and materials. The i.M. Branded modular Chrysler Millennium II Arch is the perfect solution for dealers who want to add the iconic Chrysler entry to an existing building without major construction that can disrupt business for long periods; total installation time for the i.M. Branded modular arch is just a few days.

  • i.M. Branded Teams with PAG to Transform new Porsche Beachwood

    Posted August 16, 2011 By in Branded Dealership, i.M. Branded With | No Comments

    i.M. Branded teams with PAG to transform new Porsche Beachwood An older, terminated Chrysler dealership and a new ultra-modern Porsche facility do not sound like they should be mentioned in the same sentence but i.M. Branded teamed up with Penske Automotive Group to change a vacant dealership facility in the Cleveland market to the just-completed Porsche Beachwood.

    The 27,000 square foot dealership sits on 3.5 acres and offers an exceptionally efficient and customer-friendly dealership environment. i.M. Branded worked with the dealer to create a full-facility millwork and graphics package adhering to Porsche’s latest dealership image programs. The result is an exciting dealership with an unmistakably custom feel supported by the millwork and graphics. i.M. Branded’s goal for dealership projects like Beachwood is a strong emotional bond to the brand for customers resulting in extended customer loyalty.

    These photos of the new Porsche Beachwood show what a great job the PAG development team did. i.M. Branded is proud of the creative impact its products and design services add to this exciting retail space.

  • i.M. Branded Donates RAM Truck Graphics to AdCraft Club

    Posted August 4, 2011 By in i.M. Branded With | No Comments AdCrafter Truck gets i.M. Branded Vehicle Graphics, Vehicle Decals

    AdCraft Club of Detroit RAM Truck Logos (Detroit, MI): Simply put, The AdCraft Club of Detroit is one of the country’s most experienced and regarded advertising organizations, and has been since 1905. From the Club’s website www.adcraft.org, it is clear that the Club emphasizes and utilizes its networking capability not only for the benefit of commerce, but for the local community as well: “Founded in 1905…We are the catalyst that brings together Detroit’s advertising and marketing communications community to exchange ideas, support and educate our membership and young professionals, recognize and celebrate great work and foster creativity in our various crafts and greater community. We also share our many and diverse talents to assist our local community and businesses…in the areas of: Education and Professional Development, Industry Connectivity, Career Services, Social Communications, Industry Support and Promotion, Cost-Saving Benefits, and Community Give Back and Philanthropy.”

    Given their reputable organizational model and presence in the community, i.M. Branded was more than happy to donate logos on their new RAM truck, now being driven by the President of The AdCraft Club as a complimentary promotion for the Club for the next calendar year. With Event Next designing the vehicle logos (and more are to be added within the year) and smothering it with some of its biggest sponsors, i.M. Branded/Innovative Media was proud to handle the print and installation. Thank you to all of the aforementioned parties, and be sure to check out www.adcraft.org for the organization’s latest events and community offerings.

  • Mercedes-Benz Time Capsule

    Posted July 29, 2011 By in i.M. Branded With | No Comments

    Mercedes-Benz Intercar, Inc. (Newton, NJ): The latest installation of i.M. Branded’s custom branded graphics package comes at Mercedes-Benz Intercar, Inc. in Newton, NJ. Located just outside of New York, Mercedes-Benz Intercar has been family owned and operated since 1973. Working with East Coast i.M. Branded Regional Representative Beth Curry, Intercar selected a diverse (and gigantic) group of custom branded graphics, utilizing a fusion of Mercedes-Benz’s history with its world class design and latest models. Intercar’s AMRs (Artist Mural Replaceable) transform its facility from an automotive dealership to a Mercedes-Benz time capsule, bringing customers and staff into an homage to the Mercedes-Benz brand. Sizes range from 36”x48”, to a massive 192”x60”, all printed on i.M. Branded’s stretchable fabric with piercing image quality and selected from a library of approved images. Thank you again from i.M. Branded to Mercedes-Benz of Intercar, we appreciate your support and look forward to hearing of the impact our graphics have on the facility!

    The graphics look fabulous! This is the final component of my Autohaus project, and the graphics pull everything together and set the overall tone for Mercedes-Benz. Thank you guys. – Tim Allocca, Dealer, Mercedes-Benz Intercar, Inc., Newton, NJ

  • The Hoover Arch, Summerville

    Posted By in Branded Dealership, i.M. Branded With | No Comments

    Hoover Arch, Summerville, SC: The Chrysler Millennium Arch is as iconic to Chrysler as McDonald’s golden arches: with its powerful and unquestionable presence, it becomes difficult not to recognize it as part of a Chrysler dealer. Hoover Chrysler Jeep Dodge, in Summerville, South Carolina, recognized the arch’s impact and ordered their arch through i.M. Branded. Selecting the Millennium Arch A, Hoover’s arch now stands at 20’ tall, 16’ wide, and 3’ deep. Additionally, the Hoovers opted to have their arch attached to their building, as opposed to having it freestanding, for added aesthetic impact. Chrysler’s Millennium Arch gives any Chrysler Jeep Dodge RAM dealership the exclusive brand recognition it seeks. i.M. Branded Regional Representative Brady Quick had this to say about working with the Hoovers and their team: “Working with Mark Hoover and his staff was an enjoyable experience! With their forward thinking and positive attitude, I have no doubt they will have a successful future.”

    Our new arch has really drawn attention to the dealership. We’ve had a lot of positive feedback from customers and employees. Just a few examples are: “it really dresses up the entrance” and “the arch makes the building really stand out when seen from the road.” The team from imBranded has been very professional, accessible, and capable starting with Brady Quick’s project initiation & coordination to the installation team who came in & got the job done without delay. -Vickie Hoover, Co-Owner, Hoover CDJR 7/28/11

    Thank you again from everyone at i.M. Branded!

  • Social Networking Meets the smart:

    Posted July 26, 2011 By in Branded Dealership, i.M. Branded, Vehicle Wraps With | No Comments

    While the world is still catching onto social media given its rapid integration into everyday life, it is amazingly already evolving. Constantly and continuously grabbing new users, people are hardly limited to catching up with old friends or following celebrities: they can now save money. i.M. Branded recently had the chance to showcase one of the hottest mediums of social networking with People Deals, a company devoted to bringing users local discounts on their favorite products and services. Collaborating with People Deals to wrap a full smart Car, i.M. Branded worked with People Deals over the course of the past month to create a custom, full wrap, just as appealing and invigorating on the road as the company is to social media. Featuring a gradient fade from front to back, the wrap also showcases a perforated vinyl rear window and multiple references to the company’s website and Facebook page. Thank you again to People Deals from us at i.M. Branded and be sure to check out their pages at www.Facebook.com/PeopleDeals and at PeopleDeals.com!

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