Rochester Hills, MI, January 7, 2016 – i.M. Branded, one of the nation’s leading providers of brand-specific fixtures, furniture and large-format digital printing (wall art) for the automotive industry, has completed the installation of a building wrap promoting the new 2016 Chevrolet Malibu on Detroit’s Renaissance Center (Ren Cen), which will be on display for the first week of the 2016 North American International Auto Show through February 7, 2016.
The one-of-a-kind vehicle wrap features 115,000 square feet of material applied to the Ren Cen and includes 66 high-definition LED lights. The innovative vehicle wrap will include a first-of-its-kind, nighttime illumination feature, which will highlight the headlights and driving lights of the new 2016 Chevrolet Malibu.
i.M. Branded President Jim Whitehead said, “We are proud to partner with Chevrolet to produce and install this innovative vehicle wrap to promote Chevrolet’s launch of their new 2016 Malibu. As a local Detroit company, we are extremely proud to offer our creative services to many companies to highlight their products for the worldwide media that converge for the auto show and other events that take place in the City of Detroit.”