Ron Tonkin Grand Turismo
Ron Tonkin Grand Turismo, Wilsonville, Oregon, is America’s longest-running Ferrari dealership. Specializing in selling high-line, luxury, exotic and collectible vehicles, Ron Tonkin Grand Turismo is regarded as one of the most premier dealerships in the country.
Looking to modernize and turn the dealership into a dual showroom for Ferrari and Maserati, the Ron Tonkin organization turned to the experts at i.M. Branded to help them transform their 22,000-square foot building into a state-of-the-art facility that accommodates the corporate identity and branding requirements for both brands.
Working with the Ron Tonkin team and alongside Portland’s LRS Architects, over a span of seven months, i.M Branded helped transform Ron Tonkin Grand Turismo into a thoroughly modern retail space with the highest-quality millwork products and latest image program elements for Ferrari and Maserati.
The millwork focus from i.M. Branded for the project included custom lighted wall niches, over 150 linear feet of wall displays, and a custom lighted shelf system. i.M Branded also developed and installed a factory- built structural framing system for the previously built-in-place Ferrari and Maserati lighted wall niches, a solution that drastically reduces on-site framing time while providing computer aided factory precision. All millwork was custom designed to meet Ferrari and Maserati OEM standards.
i.M. Branded also produced and incorporated a variety of high-impact, brand-approved graphics in the sales, showroom, service bay, and customer waiting areas of the dealership. The bold, strategically placed images help visually define the Ferrari and Maserati brands while evoking a unique and exciting experience for the customer. The impactful images highlight Ferrari and Maserati’s renowned history, as well as newer models residing within the showroom walls.
Speaking on the ordering and installation process at Ron Tonkin Grand Turismo, client Joe Torrey Mittendorf had this to say about his experience with i.M. Branded:
Ron Tonkin Grand Turismo is a game-changer for traditional automotive showroom design. i.M. Branded is proud to have been part of this dynamic project that balances OEM expectations with a unique retail environment to maximize brand power and the customer experience.