To celebrate its 70th anniversary, Decarie Motors built a beautiful new dealership from the ground up. “The result is quite stunning and i.M. Branded was able to achieve exactly what we wanted for Aston Martin Montreal,” said Sheryl Blas, General Manager. “We’ve made a huge investment in the brands we carry because we have a lot of faith in their future.”
The luxury vehicle showroom is on the second floor of the 46,000 sq. ft. dealership, where every detail is designed with the customer experience at heart. “Our customers want an environment that is relaxed and professional, where they feel comfortable coming into the showroom without being intimidated, said Sheryl. “There must be a welcoming feel about it, and I think this has been accomplished very well.”
Architectural centerpieces of the new dealership include a grand reception area, coffee bar and elegant display areas for vehicles. A long hallway running the length of the Aston Martin showroom features extensive glass enclosed casework with personal touches that represent the past and the future of Decarie Motors and its luxury brands, Aston Martin, Bentley, Jaguar and Land Rover.
“It was necessary to blend the showrooms together while preserving each brand’s identity, and i.M. Branded did excellent work in achieving this result,” said Sheryl. “There were a lot of people working together to create a beautiful showroom that looks cohesive while individually showcasing each brand.”
The design of all the casework in the showroom follows both the vertical and horizontal lines of the travertine tile used throughout the building. This creates a strong design element that i.M. Branded’s highly skilled installation crew was able to maintain as they installed casework pieces throughout the space.
“It’s very impressive when you walk into the showroom and see all of the woodwork. The design is elegant, modern and representative of the Aston Martin brand,” said Sheryl. “I’m very impressed with the team at i.M. Branded. The whole experience was really great. They’re easy to work with, very responsive and the finished product is amazing.”
To celebrate its 70th anniversary, Decarie Motors built a beautiful new dealership from the ground up. “The result is quite stunning and i.M. Branded was able to achieve exactly what we wanted for Aston Martin Montreal,” said Sheryl Blas…