Qvale Auto Group, one of America’s most distinguished automotive groups, recently opened the doors to one of its newest state-of-the-art dealerships, Audi Fort Lauderdale.
Situated on 1.7 acres at 1200 North Federal Highway in South Florida, the four-story, 158,000 square foot facility sets an industry standard for dealerships nationwide. In addition to utilizing the latest technology, Audi Fort Lauderdale offers a variety of aesthetics and value-added features that facilitate faster transactions and an enhanced customer experience.
To create an inviting retail space and compelling brand experience for the customer, i.M. Branded worked closely with the dealer client, Fort Lauderdale-based Stiles, and Spring Engineering to produce brand-specific, custom designed millwork and graphic components that align with Audi standards. The high-quality Audi-specific furniture maximizes brand power and creates an inviting atmosphere that supports efficient sales and service operations throughout the dealership. The interplay of architecture and furnishings, shapes, colors and materials helps define the customer’s brand experience at the point of sale and leaves a lasting impression.
i.M. Branded’s attention to detail shows throughout the facility; from the dealership’s 24,000-square-foot showroom that encompasses two floors with LED lighting, to the customer waiting lounges and vehicle delivery areas decorated in branded wall graphics. Every customer touch point perfectly captures the personality of the brand and was built to exacting finish standards of Audi OEM programs. One of the dealership’s most striking features is a unique curved wall design representative of the high-bank race track, which pays homage to Audi’s longtime heritage of racing.
The automotive retail market is more competitive than ever, making custom designed millwork and graphics packages ideal for elevating your showroom above the rest. Audi Fort Lauderdale was extremely satisfied with the quality of millwork and service that i.M. Branded provided to help create a compelling brand experience and set them apart from the competition.