Ferrari Program Overview

i.M. Branded worked closely with Ferrari to understand the complexities of Ferrari’s program elements in order to ensure flawless execution of design features and spatial configuration. Our extensive experience in the industry and track record of delivering best-in-class results are well aligned with the demands of the Ferrari image program, making i.M. Branded the preferred program vendor for dealerships around the world.


Throughout the Ferrari dealership there are often illuminating Light Boxes placed in areas that would highlight a model car, such as the vehicle delivery area. Overall our product showcases the Ferrari Concept, allowing Ferrari to be the shining star of the dealership.


Most of the Custom Casework Elements featured in the Ferrari program are located in the Configuration Room. Elements include a variety of recessed, illuminated niches that display the brand’s samples for customer selection. The Illumination is provided by a cool LED light that is diffused by an acrylic lens surrounding the interior of the niche, which then highlights the product being displayed in an eloquent manner. Each individual niche houses a different sample.


In the Lounge Area of the dealership, guests will find a Custom U-Shaped Lounge Niche which is also an illuminated fixture. Here you will see a bright and vivid red metal backdrop to the books and photos that will be put on display. The Lounge Niche is centered horizontally in the center of the room, encompassing the entire space. Colorful Ferrari Graphics are displayed above the Lounge and provide a visually pleasing resting area for customers.


The seat and Leather Niche holds six of the actual seats that will be in the vehicle you purchase, along with full length leather samples for selecting the interior of your new vehicle. This is one of the largest niches available and really impacts the configuration room as the main focal point. The other three niches found within the configuration room, also highlight similar products, such as Steering Wheels, Brake Calipers, Rims, and Metal Samples to show off various color selections available to the customer.

Are you interested in hearing how we can transform your dealership?

Simply take a few minutes to complete a site assessment and then a specialist from our team will reach out to answer all your questions

Call 866-717-4467 to speak with a member of the team at i.M. Branded.



With more than 20 years in business, i.M. Branded specializes in helping automotive dealerships maximize the impression of their facilities on their clients. State of the art technology, refined installation processes and direct relationships with the world’s top automotive manufacturers give i.M. Branded the ability to provide OEM approved graphic and millwork solutions to thousands of dealerships across the country. Unmatched attention to detail, and a company culture built on minimizing disruption during installation, make i.M. Branded the industry leader and quite simply, best in class.


Your satisfaction is the foundation for our success. We strive to create long-term client relationships by delivering the highest-quality products possible, featuring fit and finish that exemplifies the value of your investment. i.M. Branded’s unique hands-on, customer-focused approach from beginning to end of each project ensures that you will have a full understanding of the form and function of all the elements we are providing for you. We will walk through with you in detail how this investment will impact each area of your facility and enhance your customer experience. From our account managers to client services team to on-staff installers, our experts are committed to providing the best customer experience in the industry. This means our relationship does not end when the last desk or image is placed; instead we conduct an in-depth project closeout process, checking every detail after installation is complete, to ensure total satisfaction.