Jaguar Land Rover


i.M. Branded is proud to be the only approved North American millwork and graphic vendor for the Project ARCH corporate identity program. Our experience working with premium automotive brands is a natural complement to the ARCH retail concept. Unmatched attention to detail and refined installation processes result in a crisp, modern and beautifully presented retail experience that seamlessly supports brand positioning for both Jaguar and Land Rover in your facility.


i.M. Branded provides a custom millwork solution for JLR facilities. We create custom millwork for many of the customer touchpoints throughout the facility’s core for both brands. As guests walk into the dealership, they are greeted by a large reception desk and a wood cladded wall. The vestibule is finished with panels in a sleek walnut laminate.


With customization at the forefront of the JLR buying experience, the Project ARCH program design offers an intimate space for customers and sales personnel to work together on trim accents and color selection for customers. This intimate space acts as a conduit between the Jaguar and Land Rover showrooms and was designed to be a quiet place dedicated to building a dream car.


Located between the selection area and the café is a lounge area designed to connect the Jaguar and Land Rover showrooms while giving customers a comfortable and accommodating place to relax. The lounge area was designed to be an extension of the café and seamlessly partitions the Jaguar Land Rover showrooms with minimal obstruction.


Guests walking through the dealership encounter an open area for sales desks within the showroom space, as well as offices with glazed glass walls near the back of the facility. The sales desks are finished with walnut laminate top, white frame and oval legs, with a white modesty panel. Behind the sales desks are wall storage units, either wall-mounted or built-in, with display vitrines above. The storage units and vitrines are finished in walnut laminate.


The café pieces within this area are surrounded by a low wall, with or without glass fins, along with walnut edging, a freestanding wall separator and brand wall. In the center of those items is where the Jaguar and Land Rover color and trim units stand. A secondary option for this area is the personalization suite. This includes the inspire wall barista, configuration table & leather lounge wall.


As guests return to the core area, there are merchandising units that utilize a recessed merchandising system, incorporating a Visplay hanging system. The rear wall is a champagne laminate with laminate sides. There are multiple display options including shelves, hooks and display cases.

Are you interested in hearing how we can transform your dealership?

Simply take a few minutes to complete a site assessment and then a specialist from our team will reach out to answer all your questions

Call 866-717-4467 to speak with a member of the team at i.M. Branded.



With more than 20 years in business, i.M. Branded specializes in helping automotive dealerships maximize the impression of their facilities on their clients. State of the art technology, refined installation processes and direct relationships with the world’s top automotive manufacturers give i.M. Branded the ability to provide OEM approved graphic and millwork solutions to thousands of dealerships across the country. Unmatched attention to detail, and a company culture built on minimizing disruption during installation, make i.M. Branded the industry leader and quite simply, best in class.


Your satisfaction is the foundation for our success. We strive to create long-term client relationships by delivering the highest-quality products possible, featuring fit and finish that exemplifies the value of your investment. i.M. Branded’s unique hands-on, customer-focused approach from beginning to end of each project ensures that you will have a full understanding of the form and function of all the elements we are providing for you. We will walk through with you in detail how this investment will impact each area of your facility and enhance your customer experience. From our account managers to client services team to on-staff installers, our experts are committed to providing the best customer experience in the industry. This means our relationship does not end when the last desk or image is placed; instead we conduct an in-depth project closeout process, checking every detail after installation is complete, to ensure total satisfaction.