Many companies display their name, logo, or other graphics on a large background, such as a banner or poster, as an eye-catching way to market their business. To make sure these graphics have a crisp, clear quality, they use what’s known as large format printing.

What is large format printing? This refers to printing that’s done using specialized equipment rather than standard commercial printing equipment. Printing large format graphics requires equipment that won’t affect the quality of images or text in the finished product. This helps ensure high resolution, so customers can easily read or understand the graphics.

4 Benefits of Large Format Printing

In today’s visually driven market, using large format printing offers some notable advantages, from marketing and cost-effective pricing to available sizes and applications. Let’s explore some of the main benefits your company can enjoy when using large format graphics. 

Versatile for Marketing

Large format printing offers a high amount of versatility. Companies can use this kind of printing to create large banners or other oversized graphics for marketing purposes. Whether you want to display your logo on the floor of your commercial space or create huge banners to advertise a grand opening or special offers, large format printing allows you to market your business in a visually striking way.

Cost-Effective

Using large format printing can vary in terms of cost, depending on the type of printing method and equipment you use. However, it can offer a cost-effective way to print large format graphics or large volumes overall. This cost savings helps your business reduce the amount you spend on marketing.

All Sizes Available

Companies often have varying needs when it comes to marketing. You might need large format graphics for windows, or you might want to print large-sized posters for advertising purposes. No matter how big your graphics need to be, large format printing equipment can handle it.

Traditional and Creative Applications

Large format printers can print images and text on a wide range of materials. Rather than being limited to paper, you can have graphics printed on glass, canvas, metal, or other surfaces. Being able to print on different kinds of material allows for both traditional and creative applications. Keep in mind that certain types of large format printing might be better for specific materials, such as vinyl or wood.

Large Format Printing Types

What types of large format printing are available? Several kinds are used for commercial purposes. These vary in terms of the type of ink used and the kind of printing method used to create large format graphics. Some of the available types include aqueous inkjet printing, latex printing, solvent inkjet printing, and UV-based printing. Which type does your business need? This will depend on where and how you’re using them.

Uses for Large Format Printing

Large format printing gives you many options for applications, including permanent and temporary graphics. For example, you can use this kind of printing to create big banners or posters announcing an upcoming sale or new product. Or you can use large format printing to cover your floor or walls in your company logo. The following are some of the more common uses of large format graphics.

Building Wraps

Building wraps offer a creative and incredibly eye-catching way to advertise your company or draw attention to your building. You can use these wraps on traditionally shaped buildings or buildings with more unusual shapes, such as a rounded shape.

Large Banners

Large banners give your company a way to reach a wide audience. The images and text printed on these banners can advertise the opening of a new location, special limited-time offers and deals, or the introduction of new products or services.

Floor Graphics

When looking for ways to market your business, you might overlook floor space. However, your floors provide a great way to catch customers’ attention. Large format printing can be used to create floor graphics that boost your brand identity or prominently display your company name and logo.

Window Graphics

Window graphics offer a way to market your business to customers inside your building, along with anyone walking or driving past. With the right large format graphics, you can showcase the name and logo of your business or the kinds of products or services you offer. Window graphics can also add visual appeal to your building, bringing more business your way.

Wall Graphics

From artistic murals that tie into your brand identity to images and text that guide customers to different areas of your building, wall graphics can be used in many ways. Large format graphics can be applied to different wall surfaces for marketing or practical purposes.

Looking for a way to use large format printing to enhance your business or improve marketing efforts? Contact iMBranded to find out how we can help you market your business or event as a graphics and signage partner.