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PONTIAC, M.I., December 12, 2017 – Michigan-based graphics and millwork solutions company i.M. Branded has been selected as a furniture and graphics vendor for the Jaguar Land Rover Project ARCH program. The recently introduced Project ARCH facility program is a global Jaguar Land Rover corporate identity initiative that is expected to be fully implemented in the US by the end of 2023.

i.M. Branded recently completed its first Project ARCH facility for Penske Automotive Group (PAG) in Chandler, Ariz. This ground-up facility represents the most recent Jaguar Land Rover Project ARCH facility that has opened in the US. Western Region Account Manager Eddie Sanchez of i.M. Branded, worked closely with the PAG team to deliver a furniture and graphics package that fit many of the unique designs required by the ARCH concept.

Jeff Anderson, the Director of Corporate Construction for PAG said, “i.M. Branded is a key partner on many of our facility projects. Their work on delivering the furniture and graphics for our newest Jaguar Land Rover dealership in Chandler exceeded our expectations.”

i.M. Branded CEO and Founder Jim Whitehead said that the company is continually investing in innovative tools and technologies to deliver best in class customer service and quality. In addition to Jaguar Land Rover, i.M. Branded also represents such OEMs as Aston Martin, Audi, Alfa Romeo, BMW, Mercedes-Benz, Maserati, Ferrari, Rolls-Royce, General Motors, and FCA.

The new Jaguar Land Rover global ARCH retail concept was introduced in 2016. With the customer journey at heart, the manufacturer set out to reimage dealerships to be warm, eye-catching, refined and a perfect complement to the brand. “I am very proud that the JLR dealers now have a choice for their furniture which is manufactured domestically,” Whitehead said. “We’re honored to be a choice for these dealers and will enjoy working with each dealer to ensure that their installation is managed smoothly with no disruption to their business.”


With more than 20 years in business, i.M. Branded specializes in helping automotive dealerships maximize the impression of their facilities on their clients. State of the art technology, refined installation processes and direct relationships with the world’s top automotive manufacturers give i.M. Branded the ability to provide OEM approved graphics and millwork solutions to thousands of dealerships across the country. Unmatched attention to detail and a company culture built on minimizing disruption during installation make i.M. Branded the industry leader and quite simply, best in class. More information about i.M. Branded is available at www.imbranded.com. Their visitors can also view examples of the company’s work.


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